These are the Proceedings of the Biennial Conference on Historical Analysis and Research in Marketing (CHARM). The proceedings have been previously published in paper and electronic media, and distributed to conference attendees. The intent of this site is to make the proceedings more readily available to a broader audience.
Open Access Policy
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
These works are licensed under a Creative Commons Attribution 4.0 International License.