Entangled in the Societal Labyrinth: Marketers’ Management of Paradox and Authentic Norms

  • Maureen A. Bourassa Queen's University, Kingston, Ontario. Canada.
  • Peggy H. Cunningham Queen's University, Kingston, Ontario. Canada.
  • Jay M. Handelman Queen's University, Kingston, Ontario. Canada.

Abstract

Forthcoming

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Published
2007-05-01