From the Poconos to Puerto Vallarta: The Evolution of Honeymoon Advertising from 1959-2004

  • Cele C. Otnes University of Illinois at Urbana-Champaign, USA.
  • Molly Niesen University of Illinois at Urbana-Champaign, USA.
  • Michelle Nelson University of Wisconsin - Madison. USA.
  • Linda Tuncay University of Illinois at Urbana-Champaign, USA.

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Published
2005-05-01
Section
Extended Abstracts