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Vol 19 (2019): Exploring Identity Building: Marketing History as an Instrument of Transformation

Proceedings of the 19th Biennial Conference on Historical Analysis and Research in Marketing (CHARM)
Held May 16 – 19, 2019 in Ottawa, Canada
Program Chair: Dr. Jeanie Wills - University of Saskatchewan
Arrangements Chair: Dr. Leighann Neilson - Carleton University
Proceedings Editor: Dr. Val Larsen -  James Madison University

Published: 2019-05-06

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