Vol 12 (2005): The Future of Marketing's Past | Proceedings of the Conference on Historical Analysis and Research in Marketing

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Published: 2005-05-01

Full Papers

Alderson's Contribution to Marketing, or: The Wroe River: The Canyon Carved by Alderson

Terry Beckman

2-10
- Beckman PDF
Spice Trade: A History of a Fantasy Substance

Selima Ben Mrad

11-15
- Ben Mrad PDF
Behind the Veil: Insights and Influences on Kotler's Contrubtions to Marketing Thought

Maureen Bourassa, Peggy Cunningham

16-24
- Bourassa, Cunningham PDF
Pansies to Parents: Gay Male Images in American Print Advertising

Blaine J. Branchik

25-38
- Branchik PDF
History of Marketing Thought in the Medieval Indian Era - as portrayed by the Arthashastra

Framarz D. Byramjee

39-44
- Byramjee PDF
The Contribution of Karl Polanyi: Marketing as Part of the Economic Evolustion in Social Change

Kent Byrus

45-49
- Byus PDF
The Impact of Trade on the Rapid Economic Developement in Western Europe, 1000 to 1200

James A. Carman

50-57
- Carman PDF
Historical Perspectives on Firm-Based Pricing Research in Marketing: 1915-2004

Manu Carricano, Jean-Francois Trinquecoste

58-68
- Carricano, Trinquecoste PDF
The British Advertising Industry at War, 1939-1945

David Clampin

69-77
- Clampin PDF
French Hypermarket History and Future Issues for American Supercenters

Gérard Cliquet, Rozenn Perrigot

78-91
- Cliquet, Perrigot PDF
The Rise and Fall of Marketing in Mesopotamia: A Conundrum in the Cradle of Civilization

Zohrab. S. Demirdjian

102-115
- Demirdjian
In Good Times and in Hard Times: A Portrait of Women in US Magazine Advertising (1920s- 1960s)

Ruth Dupré

127-133
- Dupre PDF
Likert Scales: A HIstory

Diane Edmondson

127-133
- Edmondson PDF
"Aunt Jemima is Alive and Cookin'": An Advertiser's Dilemma of Competing Collective Memory

Judy Foster Davis

92-101
- Foster Davis PDF
The Devil's Lure?: Motivation Research, 1934-1954

Ronald A. Fullerton

134-143
- Fullerton PDF
The Meaning Behind Marketing: Semiotic-Oriented Research in Marketing and Consumer Research

Tracy R. Harmon

144-150
- Harmon PDF
Sidney Levi: Challenging the Philosophical Assumptions of Marketing

Garth E. Harris

151-158
Rural Australian Retail Grocery Innovation 1929-36: Clary Hill & Co.

Railton Hill

159-165
- Hill PDF
Feeding Families or Feeding the Trusts: Satirizing the Two-edged Nature of America's Climb to International Marketing Supremacy

Alfred C. Holden, Laurie Holden

166-174
- Holden, Holden PDF
A Citation Analysis of Articles Dealing with Marketing History, Thought, and Theory, 1970s-1990s: The Full Impact

Raymond Hubbard, Andrew T. Norman, Chip E. Miller

175-181
- Hubbard et al. PDF
Marketing a New Medium: The False Starts and Misfits of Videotex and Online Services

Randy D. Jacobs

182-188
- Jacobs PDF
The Myth of the Marketing Revolution

D.G. Brian Jones, Alan J. Richardson

189-198
- Jones, Richardson PDF
Marketing Practices Employed by the Emerging Public Library System from Inception to 1930

Brad Kleindl

199-206
- Kleindl PDF
Nestlé. A Brief History of the Marketing Strategies of the First Multinational in the Ottoman Empire.

Yavuz Köse

207-218
- Kose
Marketing Thought in a Transitional Economy: Croatia 1945-2005

Marcel Meler, Drago Ružić

219-228
- Meler, Ruzic PDF
The Emerging Role of Three Schools of Marketing Thought: A Bridge between the Past and the Future

Andrei G. Mikhailitchenko, Bob D. Cutler

229-238
- Mikhaelitchenko, Cutler PDF
Why There's No Uncle Tom in Cincinnati's Freedom Center: The Uses of Slavery in Marketing

Margaret Myers, Sharon G. Dean

239-242
- Myers, Dean PDF
Do Business Theories Follow a Life Cycle? An Application from Product Life Cycle Theory

Timucin Ozcan

243-248
- Ozcan PDF
Boulton and Fothergill Silver Plate: Upmarket or Downmarket?

Kenneth Quickenden, Arthur J. Kover

249-259
Usury: Necessary Evil or Evil Necessity?

Jana Rutherford

260-264
- Rutherford PDF
Marketing Strategy: From the History of a Concept to the Development of a Conceptual Framework

Eric H. Shaw, Kendall Goodrich

265-274
- Shaw, Goodrich PDF
Confucius and Relationship Marketing

Shirley Ye Sheng

275-280
- Sheng PDF
The Marketing of History: The Case of the Southern "Lost Cause"

Richard D. Stone, Amy Polmounter, Mary M. Graham, Michael Landry

281-287
- Stone et al. PDF
The Origins of Paper Based Packaging

Diana Twede

288-300
- Twede PDF
An Origin Early Version of the "Keiretsu" Retail Store: Marketing of Western-style Sweets by Morinaga before the Second World War in Japan

Kazuo Usui

301-311
- Usui PDF
Louis J. DeLamarter: Marketing Changed the Transit Industry: 1920-1935

Charles D. Wrege, Regina A. Greenwood, Carl Bajema

312-321
- Wrege PDF
A Short History of Television Copytesting

Charles Young

322-330
- Young PDF

Extended Abstracts

Emergence of Consumer Cultures: A Cross-Cultural and (Art) Historical Comparison

Güliz Ger, Russell W. Belk

337-337
- Ger, Belk PDF
Hermeneutics as a Method of Historical Researcher: The Edsel Show a a Case Study

Dave Bussiere

332
- Bussiere PDF
The History of the 'Appeal' in Advertising

James O. Camm

333-334
- Camm PDF
Kotler in the Soviet Union

Karen F.A. Fox, Irina I. Skorobogatykh, Olga Vera Saginova

335-336
- Fox et al. PDF
A Marketing Exigesis in the 6thC BCE and the Emergence of the Buddha as a Pre-eminent Marketer

Gopalkrishnan R. Iyer

338-339
- Iyer PDF
The Return of the Prodigal Brand

Colin Jevons

340-342
- Jevons PDF
The History of Marketing Thinking about the Internet: 1990-2004

Sertan Kabadayi, Gloria Thomas

343-344
- Kabadayi, Thomas PDF
An Alternative Historical Method for Marketing Research: A Foucaultian Approach

Eminegul Karababa, Guliz Ger

345-347
- Karababa, Ger PDF
Business in Society: A look at obituaries of business leaders in the mid-1800s

William W. Keep

348-349
- Keep PDF
The Cappuccino Conquests

Jonathan Morris

350-350
- Morris PDF
The Remains of the Day: A Critical Reflection on Using Ephemera in Historical Research

Leighann C. Neilson

352-352
- Neilson PDF
From the Poconos to Puerto Vallarta: The Evolution of Honeymoon Advertising from 1959-2004

Cele C. Otnes, Molly Niesen, Michelle Nelson, Linda Tuncay

353-356
- Otnes et al. PDF
The Larkin Clubs of Ten: Mail-order and Co-operative Buying Clubs in the Larkin Company. 1885-1940

Howard R. Stanger

355-356
- Stanger PDF
Early Soviet Advertising: "We Have to Extract All the Stinking Bourgeois Elements"

Natasha Tolstikova

357-358
- Tolstikova PDF
The Intersection of Neighborhood and Nation: General Book Store in Chicago, 1938-1947

Terrence H. Witkowski

360-363
- Witkowski PDF