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Vol 12 (2005): The Future of Marketing's Past
Published:
2005-05-01
Full Papers
Alderson's Contribution to Marketing, or:
The Wroe River: The Canyon Carved by Alderson
Terry Beckman
2-10
Beckman PDF
Spice Trade: A History of a Fantasy Substance
Selima Ben Mrad
11-15
Ben Mrad PDF
Behind the Veil: Insights and Influences on Kotler's Contrubtions to Marketing Thought
Maureen Bourassa, Peggy Cunningham
16-24
Bourassa, Cunningham PDF
Pansies to Parents: Gay Male Images in American Print Advertising
Blaine J. Branchik
25-38
Branchik PDF
History of Marketing Thought in the Medieval Indian Era - as portrayed by the Arthashastra
Framarz D. Byramjee
39-44
Byramjee PDF
The Contribution of Karl Polanyi: Marketing as Part of the Economic Evolustion in Social Change
Kent Byrus
45-49
Byus PDF
The Impact of Trade on the Rapid Economic Developement in Western Europe, 1000 to 1200
James A. Carman
50-57
Carman PDF
Historical Perspectives on Firm-Based Pricing Research in Marketing: 1915-2004
Manu Carricano, Jean-Francois Trinquecoste
58-68
Carricano, Trinquecoste PDF
The British Advertising Industry at War, 1939-1945
David Clampin
69-77
Clampin PDF
French Hypermarket History and Future Issues for American Supercenters
Gérard Cliquet, Rozenn Perrigot
78-91
Cliquet, Perrigot PDF
The Rise and Fall of Marketing in Mesopotamia: A Conundrum in the Cradle of Civilization
Zohrab. S. Demirdjian
102-115
Demirdjian
In Good Times and in Hard Times: A Portrait of Women in US Magazine Advertising (1920s- 1960s)
Ruth Dupré
127-133
Dupre PDF
Likert Scales: A HIstory
Diane Edmondson
127-133
Edmondson PDF
"Aunt Jemima is Alive and Cookin'": An Advertiser's Dilemma of Competing Collective Memory
Judy Foster Davis
92-101
Foster Davis PDF
The Devil's Lure?: Motivation Research, 1934-1954
Ronald A. Fullerton
134-143
Fullerton PDF
The Meaning Behind Marketing: Semiotic-Oriented Research in Marketing and Consumer Research
Tracy R. Harmon
144-150
Harmon PDF
Sidney Levi: Challenging the Philosophical Assumptions of Marketing
Garth E. Harris
151-158
Rural Australian Retail Grocery Innovation 1929-36: Clary Hill & Co.
Railton Hill
159-165
Hill PDF
Feeding Families or Feeding the Trusts: Satirizing the Two-edged Nature of America's Climb to International Marketing Supremacy
Alfred C. Holden, Laurie Holden
166-174
Holden, Holden PDF
A Citation Analysis of Articles Dealing with Marketing History, Thought, and Theory, 1970s-1990s: The Full Impact
Raymond Hubbard, Andrew T. Norman, Chip E. Miller
175-181
Hubbard et al. PDF
Marketing a New Medium: The False Starts and Misfits of Videotex and Online Services
Randy D. Jacobs
182-188
Jacobs PDF
The Myth of the Marketing Revolution
D.G. Brian Jones, Alan J. Richardson
189-198
Jones, Richardson PDF
Marketing Practices Employed by the Emerging Public Library System from Inception to 1930
Brad Kleindl
199-206
Kleindl PDF
Nestlé. A Brief History of the Marketing Strategies of the First Multinational in the Ottoman Empire.
Yavuz Köse
207-218
Kose
Marketing Thought in a Transitional Economy: Croatia 1945-2005
Marcel Meler, Drago Ružić
219-228
Meler, Ruzic PDF
The Emerging Role of Three Schools of Marketing Thought: A Bridge between the Past and the Future
Andrei G. Mikhailitchenko, Bob D. Cutler
229-238
Mikhaelitchenko, Cutler PDF
Why There's No Uncle Tom in Cincinnati's Freedom Center: The Uses of Slavery in Marketing
Margaret Myers, Sharon G. Dean
239-242
Myers, Dean PDF
Do Business Theories Follow a Life Cycle? An Application from Product Life Cycle Theory
Timucin Ozcan
243-248
Ozcan PDF
Boulton and Fothergill Silver Plate: Upmarket or Downmarket?
Kenneth Quickenden, Arthur J. Kover
249-259
Usury: Necessary Evil or Evil Necessity?
Jana Rutherford
260-264
Rutherford PDF
Marketing Strategy: From the History of a Concept to the Development of a Conceptual Framework
Eric H. Shaw, Kendall Goodrich
265-274
Shaw, Goodrich PDF
Confucius and Relationship Marketing
Shirley Ye Sheng
275-280
Sheng PDF
The Marketing of History: The Case of the Southern "Lost Cause"
Richard D. Stone, Amy Polmounter, Mary M. Graham, Michael Landry
281-287
Stone et al. PDF
The Origins of Paper Based Packaging
Diana Twede
288-300
Twede PDF
An Origin Early Version of the "Keiretsu" Retail Store: Marketing of Western-style Sweets by Morinaga before the Second World War in Japan
Kazuo Usui
301-311
Usui PDF
Louis J. DeLamarter: Marketing Changed the Transit Industry: 1920-1935
Charles D. Wrege, Regina A. Greenwood, Carl Bajema
312-321
Wrege PDF
A Short History of Television Copytesting
Charles Young
322-330
Young PDF
Extended Abstracts
Emergence of Consumer Cultures: A Cross-Cultural and (Art) Historical Comparison
Güliz Ger, Russell W. Belk
337-337
Ger, Belk PDF
Hermeneutics as a Method of Historical Researcher: The Edsel Show a a Case Study
Dave Bussiere
332
Bussiere PDF
The History of the 'Appeal' in Advertising
James O. Camm
333-334
Camm PDF
Kotler in the Soviet Union
Karen F.A. Fox, Irina I. Skorobogatykh, Olga Vera Saginova
335-336
Fox et al. PDF
A Marketing Exigesis in the 6thC BCE and the Emergence of the Buddha as a Pre-eminent Marketer
Gopalkrishnan R. Iyer
338-339
Iyer PDF
The Return of the Prodigal Brand
Colin Jevons
340-342
Jevons PDF
The History of Marketing Thinking about the Internet: 1990-2004
Sertan Kabadayi, Gloria Thomas
343-344
Kabadayi, Thomas PDF
An Alternative Historical Method for Marketing Research: A Foucaultian Approach
Eminegul Karababa, Guliz Ger
345-347
Karababa, Ger PDF
Business in Society: A look at obituaries of business leaders in the mid-1800s
William W. Keep
348-349
Keep PDF
The Cappuccino Conquests
Jonathan Morris
350-350
Morris PDF
The Remains of the Day: A Critical Reflection on Using Ephemera in Historical Research
Leighann C. Neilson
352-352
Neilson PDF
From the Poconos to Puerto Vallarta: The Evolution of Honeymoon Advertising from 1959-2004
Cele C. Otnes, Molly Niesen, Michelle Nelson, Linda Tuncay
353-356
Otnes et al. PDF
The Larkin Clubs of Ten: Mail-order and Co-operative Buying Clubs in the Larkin Company. 1885-1940
Howard R. Stanger
355-356
Stanger PDF
Early Soviet Advertising: "We Have to Extract All the Stinking Bourgeois Elements"
Natasha Tolstikova
357-358
Tolstikova PDF
The Intersection of Neighborhood and Nation: General Book Store in Chicago, 1938-1947
Terrence H. Witkowski
360-363
Witkowski PDF