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Vol 7 (1995): Marketing History: Marketing's Greatest Empirical Experiment
Published:
1995-05-01
Full Papers
Counter Culture, Criticisms and Crisis: Assessing the Impact of the Sixties on Marketing Thought
Mark J. Arnold, James E. Fisher
3-18
Arnold, Fisher PDF
An Historical Review and Modern Assessment of the Marketing Mix Concept
Steven N. Silverman
25-35
Silverman PDF
What's in a Definition? Distinguishing between Definitions and Objectives of "Marketing" in the Histories of Marketing and Marketing Thought
John D. Mittelstaedt, Roger Dickinson
39-46
Mittelstaedt, Dickinson PDF
Origins and Development of Collegiate Education in International Marketing
Peggy Cunningham, D.G. Brian Jones
49-57
Cunningham, Jones PDF
Lessons from the Past: Early Marketing Textbooks - Sixteenth to Eighteenth Centuries
Eric H. Shaw
59-70
Shaw PDF
Some Problems in Market Distribution: Revisited
Herbert F. MacKenzie, Michael R. Pearce
73-83
Mackenzie, Pearce PDF
The Social Scientific Origins of Symbolic Consumer Research: Social Research, Inc.
Michael A. Karesh
95-111
Karesh PDF
The History of Strict Liability for Product-Caused Injuries
Fred W. Morgan, Karl A. Boedecker
115-130
Morgan, Boedecker PDF
Nevada Fats and the Gang of Three: The Interstate Commerce Commission under the Chairmanship of Reese H. Taylor, 1981-1985
Richard D. Stone
131-137
Stone PDF
History of Advertising in Japan, 701-1867. An International Comparative Study
Toshio Yamaki, Kikuko Fukatsu
145-153
Yamaki, Fukatsu PDF
A Brief History of the Rise and Fall of Macro-Level Marketing Studies (Studies of Haikyu) in Japan
Kazuo Usui
155-173
Usui PDF
Retailing in Ancient Rome: Gleanings from Contemporary Literature, Art and Architecture
Donald F. Dixon
179-197
Dixon PDF
The Viking Marketer
Danial Roy
199-208
Roy PFD
Competing Interests: Company Rivalry and Indigenous Markets in Nigeria in the Early Colonial Period
Gina Porter
209-218
Porter PDF
History and Cyberspace: A Marketing History of the CD-ROM Book Industry
Kathleen M. Rassuli, Michael J. Tippins
221-236
Rassuli, Tippins PDF
A Marketing History of the US Tobacco Industry: From Colonial Times to the Great Depression
Stuart Alan
237-249
Alan PDF
Consumer Interests, Business Interests, and Regulation: A Re-interpretation of History
Gopalkrishnan R. Iyer
261-273
Iyer PDF
Black Consumer Behavior in Light of the Veblen Paradigm: A History and Case Study
Lydia McKinley-Floyd
275-284
McKinley-Floyd PDF
The Whig Interpretation of Retailing
Nicholas Alexander
287-299
Alexander PDF
The Nation's Largest Retailer Revisits the 1930s: American Drugs Inc. et al. vs Wal-Mart, Inc.
David L Kurtz, David F. Lynch, Michael J. Landry, Scott B. Keller
303-313
Kurtz et al. PDF
The Problem of Terminology in Marketing History Research: An Example from the Netherlands
Terence Nevett
319-324
Nevett PDF
Assessing the Impact of Engineering Metaphors on Marketing Thought and Practice, 1900-1929
Joseph I. Scully
325-335
Scully PDF
Royal Banking Powder and Women's Editions: Marketing to New Women in the Late 19th Century North America
Ann Mauger Colbert
337-346
Mauger Colbert PDF
A Review of the Product Life Cycle and Diffusion of Innovation: Current and Historical Perspectives
Nancy E. Spears, Richard Germain
340-361
Spears, Germain PDF
Innovativeness and Shaker Society
William W. Keep, Elizabeth C. Alexander
363-373
Keep, Alexander PDF
The History and Function of Istanbul's Grand Bazaar
Erdogan Kumcu, Emine Kumcu Aras
393-393
Kumcu Aras PDF
Extended Abstracts
Current Received Doctrine of Marketing Thought: An Historical Perpective
Robert D. Tamilia
19-19
Tamilia PDF
Services in Society and Academic Thought: An Historical Analysis
Stephen L. Vargo
21-21
Vargo PDF
Marketing Blunders by American Firms in Japan
Gary A. Knight
173-173
Knight PDF
Historical Criteria for Judging Marketing Concepts: Seminality and Longevity
George Fisk
391-391
Fisk PDF
George Burton Hotchkiss: A Voice that Carried Well
D.G. Brian Jones
83-93
Jones PDF
McLean County as Evolutionary Model
Frederick B. Hoyt, Michael Matejka
139-139
Hoyt,Matejka PDF
European Economic Union vs A More Perfect Union or EC 1992 and the US Constitution: Historical Similarities from a Marketing/Economic Perspective
Allen S Marber
141-141
Marber PDF
Are We Bonding Better in a Better World? Perspectives on Changes in Channel Relationships
William W. Keep, Stanley C. Hollander, Roger Dickinson
315-315
Keep, et al. PDF
The United Fruit Company in Central America: History of a Public Relations Failure
M.B. Myers
251-258
Myers PDF
Marketing Schools of Thought: Friend or Foe to Scholars of Marketing?
Lisa A. Phillips
37-37
Phillips PDF
Going to Market: Images of Buying and Selling in Nineteenth-Century American Art
Terrence H. Witkowski
301-301
Witkowski PDF