Vol 7 (1995): Marketing History: Marketing's Greatest Empirical Experiment | Proceedings of the Conference on Historical Analysis and Research in Marketing

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Published: 1995-05-01

Full Papers

Counter Culture, Criticisms and Crisis: Assessing the Impact of the Sixties on Marketing Thought

Mark J. Arnold, James E. Fisher

3-18
- Arnold, Fisher PDF
An Historical Review and Modern Assessment of the Marketing Mix Concept

Steven N. Silverman

25-35
- Silverman PDF
What's in a Definition? Distinguishing between Definitions and Objectives of "Marketing" in the Histories of Marketing and Marketing Thought

John D. Mittelstaedt, Roger Dickinson

39-46
- Mittelstaedt, Dickinson PDF
Origins and Development of Collegiate Education in International Marketing

Peggy Cunningham, D.G. Brian Jones

49-57
- Cunningham, Jones PDF
Lessons from the Past: Early Marketing Textbooks - Sixteenth to Eighteenth Centuries

Eric H. Shaw

59-70
- Shaw PDF
Some Problems in Market Distribution: Revisited

Herbert F. MacKenzie, Michael R. Pearce

73-83
- Mackenzie, Pearce PDF
The Social Scientific Origins of Symbolic Consumer Research: Social Research, Inc.

Michael A. Karesh

95-111
- Karesh PDF
The History of Strict Liability for Product-Caused Injuries

Fred W. Morgan, Karl A. Boedecker

115-130
- Morgan, Boedecker PDF
Nevada Fats and the Gang of Three: The Interstate Commerce Commission under the Chairmanship of Reese H. Taylor, 1981-1985

Richard D. Stone

131-137
- Stone PDF
History of Advertising in Japan, 701-1867. An International Comparative Study

Toshio Yamaki, Kikuko Fukatsu

145-153
- Yamaki, Fukatsu PDF
A Brief History of the Rise and Fall of Macro-Level Marketing Studies (Studies of Haikyu) in Japan

Kazuo Usui

155-173
- Usui PDF
Retailing in Ancient Rome: Gleanings from Contemporary Literature, Art and Architecture

Donald F. Dixon

179-197
- Dixon PDF
The Viking Marketer

Danial Roy

199-208
- Roy PFD
Competing Interests: Company Rivalry and Indigenous Markets in Nigeria in the Early Colonial Period

Gina Porter

209-218
- Porter PDF
History and Cyberspace: A Marketing History of the CD-ROM Book Industry

Kathleen M. Rassuli, Michael J. Tippins

221-236
- Rassuli, Tippins PDF
A Marketing History of the US Tobacco Industry: From Colonial Times to the Great Depression

Stuart Alan

237-249
- Alan PDF
Consumer Interests, Business Interests, and Regulation: A Re-interpretation of History

Gopalkrishnan R. Iyer

261-273
- Iyer PDF
Black Consumer Behavior in Light of the Veblen Paradigm: A History and Case Study

Lydia McKinley-Floyd

275-284
- McKinley-Floyd PDF
The Whig Interpretation of Retailing

Nicholas Alexander

287-299
- Alexander PDF
The Nation's Largest Retailer Revisits the 1930s: American Drugs Inc. et al. vs Wal-Mart, Inc.

David L Kurtz, David F. Lynch, Michael J. Landry, Scott B. Keller

303-313
- Kurtz et al. PDF
The Problem of Terminology in Marketing History Research: An Example from the Netherlands

Terence Nevett

319-324
- Nevett PDF
Assessing the Impact of Engineering Metaphors on Marketing Thought and Practice, 1900-1929

Joseph I. Scully

325-335
- Scully PDF
Royal Banking Powder and Women's Editions: Marketing to New Women in the Late 19th Century North America

Ann Mauger Colbert

337-346
- Mauger Colbert PDF
A Review of the Product Life Cycle and Diffusion of Innovation: Current and Historical Perspectives

Nancy E. Spears, Richard Germain

340-361
- Spears, Germain PDF
Innovativeness and Shaker Society

William W. Keep, Elizabeth C. Alexander

363-373
- Keep, Alexander PDF
The History and Function of Istanbul's Grand Bazaar

Erdogan Kumcu, Emine Kumcu Aras

393-393
- Kumcu Aras PDF

Extended Abstracts

Current Received Doctrine of Marketing Thought: An Historical Perpective

Robert D. Tamilia

19-19
- Tamilia PDF
Services in Society and Academic Thought: An Historical Analysis

Stephen L. Vargo

21-21
- Vargo PDF
Marketing Blunders by American Firms in Japan

Gary A. Knight

173-173
- Knight PDF
Historical Criteria for Judging Marketing Concepts: Seminality and Longevity

George Fisk

391-391
- Fisk PDF
George Burton Hotchkiss: A Voice that Carried Well

D.G. Brian Jones

83-93
- Jones PDF
McLean County as Evolutionary Model

Frederick B. Hoyt, Michael Matejka

139-139
- Hoyt,Matejka PDF
European Economic Union vs A More Perfect Union or EC 1992 and the US Constitution: Historical Similarities from a Marketing/Economic Perspective

Allen S Marber

141-141
- Marber PDF
Are We Bonding Better in a Better World? Perspectives on Changes in Channel Relationships

William W. Keep, Stanley C. Hollander, Roger Dickinson

315-315
- Keep, et al. PDF
The United Fruit Company in Central America: History of a Public Relations Failure

M.B. Myers

251-258
- Myers PDF
Marketing Schools of Thought: Friend or Foe to Scholars of Marketing?

Lisa A. Phillips

37-37
- Phillips PDF
Going to Market: Images of Buying and Selling in Nineteenth-Century American Art

Terrence H. Witkowski

301-301
- Witkowski PDF