Full Papers

• A Historical Study of the Process Used by the Nursing Home Industry to Integrate Marketing Concepts into Proprietary Operations - and Some Implications for Other Developing Service Markets

  Richard W. Buchanan

  299-313

  • Buchanan PDF
• Entrenpreneurship and the Economic History of the American South: The Case of Charleston and the South Caroline Low Country

  Peter A. Coclanis

  210-219

  • Coclanis PDF
• Behavioral Channel Conflict Research: Slave of Paradigms?

  Rajiv P. Dant

  441-455

  • Dant PDF
• The Asiatic Mode of Marketing: A Comparison of Japan, China, and India

  Nikhilesh Dholakia, Kam-Hon Lee

  126-144

  • Dholakia, Lee PDF
• Was There a "Production Era" in Marketing History? A Multinational Study

  Ronald A. Fullerton

  388-400

  • Fullerton PDF
• Marketing History: Experiences of Successful Industrial Firms

  Louis H. Grossman

  257-269

  • Grossman PDF
• The Re-integration of Marketing and Distribution: A Historical and Future Perspective

  William D. Harris, James R. Stock

  420-440

  • Harris, Stock PDF
• Scholastic Marketing Thought in Spain: The School of Salamanca

  Sigfredo A. Hernandez

  368-387

  • Hernandez PDF
• The Culture of Business and the Business of Culture: Social Research, Scientific Management and the Collection of Media-Audience Data

  Donald Hurwitz

  43-53

  • Hurwitz PDF
• Jockey International: A Brief History of Marketing Innovation

  Richard H. Keehn

  270-287

  • Keehn PDF
• The Theatres of Consumption: A Comparison of American and Japanese Advertising

  Stephen Kline

  145-163

  • Kline PDF
• Historical Analysis of Distribution Systems: An International Research Agenda

  Erdogan Kumcu

  98-111

  • Kumcu PDF
• Beyond Veblen: Remapping Consumer Culture in the Twentieth Century

  T.J. Jackson Lears

  456-469

  • Lears PDF
• Morallly Difficult Decisions for the Young Marketing Executives in Hong Kong - A Biographical Approach

  Kam-Hon Lee

  470-484

  • Lee PDF
• The Evolution of Cultural Frames for Goods in the Twentieth Century

  William Leiss, Stephen Kline, Sut Jhally

  3-17

  • Leiss et al. PDF
• The Early History of Advertising and Popular Ideas of Technology

  Pamela Walker Lurito Laird

  30-42

  • Lurito PDF
• The Product Life Cycle Concept: Origin and Early Antecedents

  William F. Muhs

  413-419

  • Muhs
• The Distributive Trades in Vancouver: 1886 to 1914

  Christine Mullins, Stanley J. Shapiro

  220-238

  • Mullins, Shapiro PDF
• Michener of Marketing

  Donald F. Mulvihill

  485-493

  • Mulvihill PDF
• Media Planning Criteria in Nineteenth Century Britain

  Terence Nevett

  18-29

  • Nevett PDF
• The Merchant-Merchant Cycle

  Michael M. Pearson

  182-199

  • Pearson PDF
• Thank the Editors for the Buyological Urge: American Magazines, Advertising, and the Promotion of the Consumer Culture, 1920-1940

  Richard W. Pollay

  54-68

  • Pollay PDF
• An Examination of the Definitions of Marketing over Time

  John Michael Rayburn, Ernest F. Cooke, C. Lynn Abercrombie

  329-341

  • Rayburn et al. PDF
• An Examination of the Definitions of Marketing - Appendix A

  John Michael Rayburn, Ernest F. Cooke, C. Lynn Abercrombie

  342-352

  • Rayburn et al. PDF
• Historiographic Presentation of Selected Major Marketing Concepts

  John Michael Rayburn, Ernest F. Cooke, C. Lynn Abercrombie

  353-367

  • Rayburn et al. PDF
• Subliminal Advertising: The Battle of the Popular versus the Scholarly Views

  Martha Rogers

  69-82

  • Rogers
• Dillard Department Stores, Inc.: 1960-1964

  L. Joseph Rosenberg

  288-298

  • Rosenberg PDF
• Factors Influencing the Developmentn of the Distribution Aspect of the Channel System of Tokugawa Japan

  James A. Talaga

  112-125

  • Talaga PDF
• From Soap to Society: Elbert Hubbard and his Saga of Selling

  Alf H. Walle, Marcella Brimo

  239-256

  • Walle, Brimo PDF
• Marketing and the Fur Trade: An Aboriginal Perspective

  Alf H. Walle

  164-171

  • Walle PDF
• Marketing Silver in the 18th Century

  Terrence H. Witkowski

  200-209

  • Witkowski PDF
• Evolution of the Marketing Strategy at Sears, Roebuck

  James C. Worthy

  175-181

  • Worthy PDF
• Introducing Marketing into Scientific Management, 1920-1927

  Charles D. Wrege, Ronald G Greenwood

  401-412

  • Wrege, Greenwood PDF
• The Hanseatic League and the Intertemporal Nature of Multinational Business

  Walter Zinn

  85-97

  • Zinn PDF