Vol 2 (1985): Marketing in the Long Run | Proceedings of the Conference on Historical Analysis and Research in Marketing

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Published: 1985-05-01

Front Matter

Table of Contents - 1985
- Table of Contents - 1985 PDF

Full Papers

A Historical Study of the Process Used by the Nursing Home Industry to Integrate Marketing Concepts into Proprietary Operations - and Some Implications for Other Developing Service Markets

Richard W. Buchanan

299-313
- Buchanan PDF
Entrenpreneurship and the Economic History of the American South: The Case of Charleston and the South Caroline Low Country

Peter A. Coclanis

210-219
- Coclanis PDF
Behavioral Channel Conflict Research: Slave of Paradigms?

Rajiv P. Dant

441-455
- Dant PDF
The Asiatic Mode of Marketing: A Comparison of Japan, China, and India

Nikhilesh Dholakia, Kam-Hon Lee

126-144
- Dholakia, Lee PDF
Was There a "Production Era" in Marketing History? A Multinational Study

Ronald A. Fullerton

388-400
- Fullerton PDF
Marketing History: Experiences of Successful Industrial Firms

Louis H. Grossman

257-269
- Grossman PDF
The Re-integration of Marketing and Distribution: A Historical and Future Perspective

William D. Harris, James R. Stock

420-440
- Harris, Stock PDF
Scholastic Marketing Thought in Spain: The School of Salamanca

Sigfredo A. Hernandez

368-387
- Hernandez PDF
The Culture of Business and the Business of Culture: Social Research, Scientific Management and the Collection of Media-Audience Data

Donald Hurwitz

43-53
- Hurwitz PDF
Jockey International: A Brief History of Marketing Innovation

Richard H. Keehn

270-287
- Keehn PDF
The Theatres of Consumption: A Comparison of American and Japanese Advertising

Stephen Kline

145-163
- Kline PDF
Historical Analysis of Distribution Systems: An International Research Agenda

Erdogan Kumcu

98-111
- Kumcu PDF
Beyond Veblen: Remapping Consumer Culture in the Twentieth Century

T.J. Jackson Lears

456-469
- Lears PDF
Morallly Difficult Decisions for the Young Marketing Executives in Hong Kong - A Biographical Approach

Kam-Hon Lee

470-484
- Lee PDF
The Evolution of Cultural Frames for Goods in the Twentieth Century

William Leiss, Stephen Kline, Sut Jhally

3-17
- Leiss et al. PDF
The Early History of Advertising and Popular Ideas of Technology

Pamela Walker Lurito Laird

30-42
- Lurito PDF
The Product Life Cycle Concept: Origin and Early Antecedents

William F. Muhs

413-419
- Muhs
The Distributive Trades in Vancouver: 1886 to 1914

Christine Mullins, Stanley J. Shapiro

220-238
- Mullins, Shapiro PDF
Michener of Marketing

Donald F. Mulvihill

485-493
- Mulvihill PDF
Media Planning Criteria in Nineteenth Century Britain

Terence Nevett

18-29
- Nevett PDF
The Merchant-Merchant Cycle

Michael M. Pearson

182-199
- Pearson PDF
Thank the Editors for the Buyological Urge: American Magazines, Advertising, and the Promotion of the Consumer Culture, 1920-1940

Richard W. Pollay

54-68
- Pollay PDF
An Examination of the Definitions of Marketing over Time

John Michael Rayburn, Ernest F. Cooke, C. Lynn Abercrombie

329-341
- Rayburn et al. PDF
An Examination of the Definitions of Marketing - Appendix A

John Michael Rayburn, Ernest F. Cooke, C. Lynn Abercrombie

342-352
- Rayburn et al. PDF
Historiographic Presentation of Selected Major Marketing Concepts

John Michael Rayburn, Ernest F. Cooke, C. Lynn Abercrombie

353-367
- Rayburn et al. PDF
Subliminal Advertising: The Battle of the Popular versus the Scholarly Views

Martha Rogers

69-82
- Rogers
Dillard Department Stores, Inc.: 1960-1964

L. Joseph Rosenberg

288-298
- Rosenberg PDF
Factors Influencing the Developmentn of the Distribution Aspect of the Channel System of Tokugawa Japan

James A. Talaga

112-125
- Talaga PDF
From Soap to Society: Elbert Hubbard and his Saga of Selling

Alf H. Walle, Marcella Brimo

239-256
- Walle, Brimo PDF
Marketing and the Fur Trade: An Aboriginal Perspective

Alf H. Walle

164-171
- Walle PDF
Marketing Silver in the 18th Century

Terrence H. Witkowski

200-209
- Witkowski PDF
Evolution of the Marketing Strategy at Sears, Roebuck

James C. Worthy

175-181
- Worthy PDF
Introducing Marketing into Scientific Management, 1920-1927

Charles D. Wrege, Ronald G Greenwood

401-412
- Wrege, Greenwood PDF
The Hanseatic League and the Intertemporal Nature of Multinational Business

Walter Zinn

85-97
- Zinn PDF