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Vol 2 (1985): Marketing in the Long Run
Published:
1985-05-01
Full Papers
A Historical Study of the Process Used by the Nursing Home Industry to Integrate Marketing Concepts into Proprietary Operations - and Some Implications for Other Developing Service Markets
Richard W. Buchanan
299-313
Buchanan PDF
Entrenpreneurship and the Economic History of the American South: The Case of Charleston and the South Caroline Low Country
Peter A. Coclanis
210-219
Coclanis PDF
Behavioral Channel Conflict Research: Slave of Paradigms?
Rajiv P. Dant
441-455
Dant PDF
The Asiatic Mode of Marketing: A Comparison of Japan, China, and India
Nikhilesh Dholakia, Kam-Hon Lee
126-144
Dholakia, Lee PDF
Was There a "Production Era" in Marketing History? A Multinational Study
Ronald A. Fullerton
388-400
Fullerton PDF
Marketing History: Experiences of Successful Industrial Firms
Louis H. Grossman
257-269
Grossman PDF
The Re-integration of Marketing and Distribution: A Historical and Future Perspective
William D. Harris, James R. Stock
420-440
Harris, Stock PDF
Scholastic Marketing Thought in Spain: The School of Salamanca
Sigfredo A. Hernandez
368-387
Hernandez PDF
The Culture of Business and the Business of Culture: Social Research, Scientific Management and the Collection of Media-Audience Data
Donald Hurwitz
43-53
Hurwitz PDF
Jockey International: A Brief History of Marketing Innovation
Richard H. Keehn
270-287
Keehn PDF
The Theatres of Consumption: A Comparison of American and Japanese Advertising
Stephen Kline
145-163
Kline PDF
Historical Analysis of Distribution Systems: An International Research Agenda
Erdogan Kumcu
98-111
Kumcu PDF
Beyond Veblen: Remapping Consumer Culture in the Twentieth Century
T.J. Jackson Lears
456-469
Lears PDF
Morallly Difficult Decisions for the Young Marketing Executives in Hong Kong - A Biographical Approach
Kam-Hon Lee
470-484
Lee PDF
The Evolution of Cultural Frames for Goods in the Twentieth Century
William Leiss, Stephen Kline, Sut Jhally
3-17
Leiss et al. PDF
The Early History of Advertising and Popular Ideas of Technology
Pamela Walker Lurito Laird
30-42
Lurito PDF
The Product Life Cycle Concept: Origin and Early Antecedents
William F. Muhs
413-419
Muhs
The Distributive Trades in Vancouver: 1886 to 1914
Christine Mullins, Stanley J. Shapiro
220-238
Mullins, Shapiro PDF
Michener of Marketing
Donald F. Mulvihill
485-493
Mulvihill PDF
Media Planning Criteria in Nineteenth Century Britain
Terence Nevett
18-29
Nevett PDF
The Merchant-Merchant Cycle
Michael M. Pearson
182-199
Pearson PDF
Thank the Editors for the Buyological Urge: American Magazines, Advertising, and the Promotion of the Consumer Culture, 1920-1940
Richard W. Pollay
54-68
Pollay PDF
An Examination of the Definitions of Marketing over Time
John Michael Rayburn, Ernest F. Cooke, C. Lynn Abercrombie
329-341
Rayburn et al. PDF
An Examination of the Definitions of Marketing - Appendix A
John Michael Rayburn, Ernest F. Cooke, C. Lynn Abercrombie
342-352
Rayburn et al. PDF
Historiographic Presentation of Selected Major Marketing Concepts
John Michael Rayburn, Ernest F. Cooke, C. Lynn Abercrombie
353-367
Rayburn et al. PDF
Subliminal Advertising: The Battle of the Popular versus the Scholarly Views
Martha Rogers
69-82
Rogers
Dillard Department Stores, Inc.: 1960-1964
L. Joseph Rosenberg
288-298
Rosenberg PDF
Factors Influencing the Developmentn of the Distribution Aspect of the Channel System of Tokugawa Japan
James A. Talaga
112-125
Talaga PDF
From Soap to Society: Elbert Hubbard and his Saga of Selling
Alf H. Walle, Marcella Brimo
239-256
Walle, Brimo PDF
Marketing and the Fur Trade: An Aboriginal Perspective
Alf H. Walle
164-171
Walle PDF
Marketing Silver in the 18th Century
Terrence H. Witkowski
200-209
Witkowski PDF
Evolution of the Marketing Strategy at Sears, Roebuck
James C. Worthy
175-181
Worthy PDF
Introducing Marketing into Scientific Management, 1920-1927
Charles D. Wrege, Ronald G Greenwood
401-412
Wrege, Greenwood PDF
The Hanseatic League and the Intertemporal Nature of Multinational Business
Walter Zinn
85-97
Zinn PDF