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Proceedings of the 18th Biennial Conference on Historical Analysis and Research in Marketing (CHARM). Held at Liverpool John Moores University, Liverpool, England, U.K. - June 1 – 4, 2017

Program Chair: Richard A. Hawkins, University of Wolverhampton
Proceedings Editor: Ann-Marie Kennedy, University of Canterbury
Local Arrangements Chair: David Clampin, Liverpool John Moores University

Published: 2017-05-01

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