Image of Queen Mary - from early postcard

Proceedings of the 17th Biennial Conference on Historical Analysis and Research in Marketing (CHARM). Held at  RMS Queen Mary, Long Beach Harbor, California - May 28 – 31, 2015
Program Chair: David Clampin, Liverpool John Moores University
Proceedings Editor: Richard A. Hawkins, University of Wolverhampton
Local Arrangements Chaira: Terrence H. Witkowski, California State University, Long Beach

Published: 2015-05-01

Extended Abstracts