Proceedings of the 15th Biennial Conference on Historical Analysis and Research in Marketing (CHARM). Held at New York Helmsley Hotel, New York City - May 19 - 22, 2011.

Program Chair: Mark Tadajewski , University of Strathclyde
Proceedings Editor: Leighann C. Neilson, Carleton University

Published: 2011-05-01

Full Papers

Extended Abstracts